During 1966, Bud Bushnell established Genie Industries. At that time, he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie originated from the "magic in the bottle" which was used to raise and lower the hoist. This mechanism really impressed customers and hence, the name was established.
Genie has moved into numerous new markets, since the demand for lifts and work platforms grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself recognized in many new markets. For instance, Genie went into manufacturing stick booms, telehandlers, light towers, man-lifts and articulated booms.
Genie decided to obtain a partner who had the same values as a result of the economic downturn during the start of the 2000s, when they partnered along with Terex. This company has a history obtaining equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
In the first years after the sale, it was determined to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation in the marketplace. Thus, all Genie machinery continue to be sold under the Genie brand name.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the efficiency and quality in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on providing outstanding support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's Bi-Energy and DC equipment are emission-free, quiet equipment capable of working in delicate work settings. Where the equipment should be driven significant distances, like in industrial situations, the Genie bi-energy system combines the advantages of a 48V DC equipment along with the power of a diesel-powered generator.
Compared to any of the different kinds of aerial platforms, telescopic booms provide more horizontal reach overall. These equipment are ideal for limited access areas in construction and other industrial settings. The Genie Telescopic S booms have been designed to provide utmost productivity. These machines provide supreme traction and the drive speed you require in order to travel around the work site and job area.